Macro vs micro trends full#

We are condensing micro-trends from mega trends by examining the transformation with the help of filters of convergence i.e. These opportunities are identified by our unique framework of micro to macro process and synthesize strategy to drive growth. Few opportunities with respect to microtrend is showcased in the figure below:Īutomo’s A.C.E.S (Autonomous, Connected, Electrified, Shared Services) framework considers the megatrends that are converging to shift the market in growth phase by identifying unique opportunities to bank on. Deloitte Insights delivers proprietary research designed to help organizations turn their aspirations into action.

Macro vs micro trends full#

There is a need to seize these opportunities in early life so that an organization can take full advantage of convergence in the industry. Macro technology trends Deloitte Insights How can you realize the promise of the nine macro technology forces as well as those just now emerging By looking at how those forces intersect. The convergence trend is helping the technology which was exclusively built for one application to identify a multitude of applications in different domain. Microtrends A mega trend that goes on for half a centrury or more the little things that happen all around us all the time E.g Social media. Many industries and sector are witnessing the trend for convergence because of the clouding boundaries and transferable technology know-how from one industry to the other.

The microtrends impacting automotive industry is show in the figure below: Microtrends stem out from the megatrends and organizations need to execute the strategies to witness growth, identify unique ideas in the early stage and assess the implication of the market shift. Microtrends are the near-term opportunities which need to be seized in the right time and early in the time cycle to take complete advantage to provide differentiated offerings and drive growth.